Vietnamese netizens and consumers

1. Vietnamese prefer anonymity and love to use pseudonym, like those from Japan and Korea


2. The physical distance between real connections is short people can meet one another in less than half an hour. Online?


3. Majority of business is done through old school channels, not online


4. Content-centric may be more welcome than relationship-centric. A lot of people don’t know what to do when they login social networks except for playing social games.


5. Heavy herd behavior. All we need is a few influencers


6. Monetizable segment: young urban female with disposable income from the rising middle-class. This matches with global Groupon customer profile


7. Vietnamese love discounts. Source: Nielsen => Groupon


8. Vietnamese love spending for F&B, entertainment, education, children. Source: Mastercard, Euromonitor

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